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May 26, 2016

Race to the bottom? YouTube Red Declares Streaming Price War

YouTube Red Declares Streaming Price War

Charlotte HassanClick the link above to read this article, written by Charlotte Hassan on DigitalMusicNews.com. To summarize, the major music streaming services are offering very attractive introductory offers in order to get music fans to sign up.  The hope is that after the introductory period the fans will continue to pay for the service. YouTube’s offer for their Red service is 3 months for only 99 cents. Attractive, huh?

These pricing models may be very attractive for YouTube, Spotify and Apple Music, but for indie artists they can be “deadly”. The more popular streaming gets, the less artists will make on their music.

Consider the statistics from “The future of music industry” by Stefano Catracchia, Carrier Manager at Apple, Inc.

Decline in Music Industry RevenueRevenues are declining in the music industry overall.

Rise in digital revenuesThere’s a steady rise in digital revenues since 2004.

Artist royalties decline However as digital streaming becomes the norm, artist royalties become almost non-existent.

Not to worry, though. There are other ways of earning money with your music. We have a PDF list that will show you 40+ ways to earn revenue.

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Find other ways of making money besides music sales and streaming royalties

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