How do you know if you are setting your fees appropriately?
Your fees are in direct relation to your market value. Ask yourself:
Have you played the market before?
Have you kept a record of all your ticket and merchandise sales for each gig?
Do you have a following in the market?
Have you created a working budget for your tours?
All these factors help determine how much to ask when negotiating.
Negotiation is a partnership.
You must work to create win-win deals making sure you get what you need and they get what they need to make sure the audience gets what they need.
There is a large chapter in my [Jeri Goldstein’s] book, that goes into even more detail with resources for further reading to build your negotiation chops.
How to Be Your Own Booking Agent
THE Musician’s & Performing Artist’s Guide To Successful Touring
This is part of an email series for Indie artists from Jeri Goldstein of Performingbiz.com.