There’s a conference coming up next July that I go to every year. It’s called the Independent Gospel Artists Alliance Conference. Every year music industry people come together to give artists the benefit of their knowledge and expertise. And sell their products and services. I’ve heard some very interesting feedback from artists like “They’re just trying to make money.” Or they’re just trying to sell me something. Of course they are! They’re business people! But that doesn’t mean that they’re not also trying to help you. That’s my rant related to the topic of this post. This post discusses 3 things successful artists are doing that you should do also.
3 Things Successful Artists Are Doing That You Probably Are Not
- They hire people to do stuff for them. They put people in place to do things for them in areas of their specific expertise. People like management consultants, publicity consultants, agents, etc. As an independent artist, your focus is mainly your music. So chances are you don’t know about publicity, booking, marketing, or the music industry in general. Get people to help you in the areas where you’re not skilled.
- They look for partnerships with other artists who are on their same level or doing better. Partnerships can be beneficial for all parties involved like mentoring and networking, helping you reach other audiences, and sharing costs for concerts and tours. If you’re not partnering with other artists, maybe it’s time you started. Don’t go it alone. ” A three-cord rope is not easily broken.”
- They don’t consider every business person they meet to be a suspect. Let’s face it. You’re being pitched to all the time. Everyone’s trying to sell something in the music industry. Well if you want to sell your music, so are you. Everyone wants to escape the 9-5 so they set up a business and start selling products and services. Everyone has a fee for what they do. Just because someone is asking for money in return for serving your needs doesn’t make them an evil person. Just Google that person, find out about them to see if they really do what they say they can and then make a decision. Don’t miss out on a great opportunity because you’re suspicious of everybody.
If you want to be successful in your music career, don’t reinvent the wheel. Chances are you don’t have the expertise and skill for everything you’ll need. So be open to partnerships and seek out products and services that will help you. Vet them, of course, but remember there are people out there who genuinely want to help you.
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